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<h2>When Beaumont &amp; Fletcher, a luxury interiors brand renowned for their bespoke furniture and fabric designs, approached us to help them launch an exclusive sale, we knew the project required a tailored approach.</h2>
The challenge? To create a preview page on their WooCommerce platform, accessible only to an exclusive few of their customers for a few days before the wider winter sale launch. This page needed to display a curated selection of sale items and align with the brand’s elegant aesthetic.
We undertook bespoke theme development to enhance their WooCommerce platform, allowing for a set of products to be shown via a unique URL shared with Beaumont &amp; Fletcher’s targeted mailing list. This ensured the exclusivity of the sale and created a sense of VIP access for their most loyal customers. Our team created a mechanism for Beaumont &amp; Fletcher’s team to easily assign sale items to the preview page. By customising WooCommerce’s product query functionality, we ensured the page displayed only the selected items, maintaining full control over the sale offerings.
Beaumont &amp; Fletcher’s hidden sale preview not only delighted their loyal customers but also strengthened their relationship with their core audience. The seamless integration of the preview page into their WooCommerce platform made it easy for their internal team to manage the sale while ensuring a flawless customer experience.
<blockquote>With so many moving parts, it was great to see the preview and sale pages launch so smoothly. We love extending the functionality of these e-commerce platforms to help our clients build better relationships with their customers.</blockquote>
David Freshwater &#8211; SED Digital
By combining technical expertise with a deep understanding of their brand, we helped Beaumont &amp; Fletcher create a standout digital experience that drove sales and reinforced customer loyalty.
If your business is looking for a tailored solution to elevate your e-commerce platform, we’d love to help. <a href="https://seddigital.co.uk/contact/">Get in touch today</a>!

Helping Beaumont & Fletcher launch a Winter Sale

<h2>We’re excited to announce the launch of DPR’s new website, designed to support their role as leaders in real estate light advisory and neighbourly matters.</h2>
With a client base spanning developers, house-builders, owners, investors, and consultants, DPR needed a platform that could showcase their expertise while delivering a seamless user experience.
<img loading="lazy" decoding="async" class="alignnone wp-image-5478 size-full" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2024/11/steve-edge-design-dpr-umbrella.jpg" alt="New web build for DPR | News &amp; Insights | SED Digital" width="1200" height="675" /> 
The website features an intuitive interface that highlights services, case studies, and geographical reach across the UK and Ireland. Built with flexibility in mind, the platform is powered by a robust content management system, enabling the DPR team to update and scale the site as their business evolves.
Search engine optimisation (SEO) played a key role in the development process. The site is structured to enhance discoverability through optimised metadata, fast loading speeds, and mobile-first design, ensuring DPR’s expertise reaches the widest possible audience.
The result is a digital platform that reflects DPR’s professionalism and commitment to excellence.
<blockquote>We are delighted with the results, really enjoyed the process, and couldn’t recommend you highly enough.</blockquote>
DPR
Visit DPR&#8217;s <a href="https://delvapatmanredler.co.uk/" target="_blank" rel="noopener">website</a> to explore their services in more detail.
For help creating a digital platform tailored to your business, contact us at <a href="mailto:hello@seddigital.co.uk">hello@seddigital.co.uk</a>.

New web build for DPR

<h2>We are pleased to announce the launch of Enray Power&#8217;s new website.</h2>
Formerly part of Integrum Renewables, Enray Power envisions &#8220;a world where energy provision and the environment work together.&#8221;
The website has been designed to with this vision in mind, whilst also showcasing their expertise in the renewable energy sector. It features a clear, user-friendly structure that highlights their services and provides valuable information to landowners, developers, and communities.
Built on a flexible content management system, the platform allows full customisation and scalability. Search engine optimisation (SEO) was also a priority, ensuring that the site is easily discoverable by desired users through optimised metadata, fast-loading pages, and mobile-first design.
This digital platform reinforces Enray Power&#8217;s position as a leader in the renewable energy sector, highlighting their vision for a sustainable future. <a href="https://enraypower.com/" target="_blank" rel="noopener">Visit their website</a> to learn more.
For assistance in creating or enhancing your digital presence, contact us at <a href="mailto:hello@seddigital.co.uk">hello@seddigital.co.uk</a>. 
<img loading="lazy" decoding="async" class="wp-image-5470 size-full alignleft" title="Enray Power | New Brand &amp; Website | SED Digital" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2024/10/sed-enray-power-new-brand-website3.jpg" alt="Enray Power | New Brand &amp; Website | SED Digital" width="1200" height="675" />

Launching a new website for Enray Power

<h2>We are excited to announce the launch of O&#8217;Neill Racing&#8217;s new website.</h2>
O&#8217;Neill Racing is one of the most successful racehorse training yards in the UK and Ireland, renowned for their rich racing heritage and state-of-the-art facilities at Jackdaws Castle.
<img loading="lazy" decoding="async" class="alignnone wp-image-5413 size-full" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2024/10/steve-edge-design-Oneill-Racing-brand-launch.gif" alt="A New Digital Platform for O'Neill Racing | News &amp; Insights | SED Digital" width="1200" height="675" />
The website is designed to effectively communicate O&#8217;Neill Racing&#8217;s story and services to key audiences, including racehorse owners, enthusiasts, and the broader equestrian community. It offers an intuitive user experience, highlighting their world class training facilities and the exceptional experience they provide to owners. Built using WordPress, the site allows full customisation and scalability.
<img loading="lazy" decoding="async" class="alignnone wp-image-5412 size-full" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2024/10/steve-edge-design-oneill-racing-steve-edge-talk.jpg" alt="A New Digital Platform for O'Neill Racing | News &amp; Insights | SED Digital" width="1200" height="675" />
Read our latest <a href="https://seddigital.co.uk/work/oneill-racing/">portfolio update</a> to learn more about how we made it happen.

A New Digital Platform for O’Neill Racing

<h2>We are pleased to announce the launch of Magdalena Wallhoff&#8217;s new website, further enhancing her online presence as an internationally acclaimed speaker.</h2>
The website features a nature-inspired design, offering a media-rich interactive experience that reflects Magdalena&#8217;s passion for harmonious living with our surroundings, seamlessly integrating her areas of expertise and services, including keynote speeches, workshops, and guest lectures, along with testimonials from clients and participants.
Developed with a focus on user experience, the site employs an elegant typeface and bespoke illustrations to convey Magdalena&#8217;s character. The vibrant yet warm colour palette further enhances the visual appeal, creating an inviting atmosphere for visitors.
Built on a flexible content management system (CMS), the website allows for full customisation and scalability, ensuring it can evolve alongside Magdalena&#8217;s professional journey. Additionally, search engine optimisation (SEO) strategies have been implemented to enhance online visibility, making it easier for audiences to discover and engage with her content.
<blockquote>“We&#8217;ve worked on a few brands for Magdalena who has been a dear friend for many years and it&#8217;s so exciting to be creating her own personal brand this time.”</blockquote>
To explore the new website, visit <a href="https://magdalena-wallhoff.com/" target="_blank" rel="noopener">magdalena-wallhoff.com.</a>

Magdalena Wallhoff’s New Website Launched

<h2>We are pleased to announce the launch of 3DReid&#8217;s revamped website.</h2>
The new website serves as a flexible platform to display 3DReid&#8217;s diverse projects across architecture, interiors, and master planning. A component-based design approach allows for tailored project pages, highlighting the unique aspects of each project and a detailed filtering system enables clients to easily access specific sector expertise.
The site celebrates 3DReid&#8217;s team and company culture through engaging imagery and an interactive news and insights section fostering a more personal connection with visitors, reflecting the firm&#8217;s commitment to both functionality and design excellence.
The website&#8217;s impact is evident, with a 32% increase in new users and a 70% rise in average time spent on the site, indicating enhanced user engagement and interest.
To explore 3DReid&#8217;s new digital platform, visit <a href="https://www.3dreid.com/" target="_new" rel="noopener">3DReid&#8217;s website</a>.
<img loading="lazy" decoding="async" class="alignnone wp-image-3234 size-full" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2023/07/3dreid-filter-gif.gif" alt="3DReid’s Digital Refresh | News &amp; Insights | SED Digital" width="800" height="512" />

3DReid’s Digital Refresh

<h2>In today&#8217;s digital age, the environmental impact of our online activities is significant.</h2>
The carbon footprint of our gadgets, the internet, and the systems supporting them account for about 3.7% of global greenhouse emissions, comparable to the airline industry&#8217;s contribution.
Websites, as a component of this digital ecosystem, present an opportunity to make a positive difference and, by optimising websites to be lightweight and efficient, you can substantially reduce their carbon footprint. Key strategies include:
<ul>
<li>Optimising Code, Images, and Videos: Ensuring all content is as efficient as possible reduces load times and energy consumption.</li>
<li>Minimising Heavy Above-the-Fold Content: Limiting the use of videos and large images at the top of pages enhances speed and efficiency.</li>
<li>Adopting a Modular Approach: Utilising modular components in web development avoids unnecessary code and functionality, keeping file sizes minimal and improving load speeds.</li>
<li>Following Web Standards: Adhering to established web standards ensures digital products display correctly across various devices and platforms, supporting a better user experience and broader content access.</li>
<li>Writing Reusable Code: Developing reusable components, buttons, and stylesheets within projects leads to lower carbon emissions.</li>
<li>Maintaining Up-to-Date Software: Regularly updating software helps identify potential vulnerabilities and ensures optimal performance as products evolve.</li>
<li>Choosing Carbon-Neutral Hosting: Partnering with hosting companies that offset their carbon emissions contributes to overall environmental impact reduction.</li>
</ul>
While minimising heavy content like videos and animated GIFs is beneficial, these elements often play a crucial role in storytelling and engagement. This challenge encourages exploring alternative methods to create impact, such as bold messaging and striking visual identities, enabling websites to stand out and deliver powerful experiences.
For organisations aiming to deliver a greener digital experience, implementing these strategies can lead to more sustainable online practices.

Greener Digital Practices

<h2>We are pleased to announce the launch of a new website for Yeats, a distinguished firm in the construction industry that connects investors with prime real estate opportunities, specialising in maximising returns and creating best-in-class developments.</h2>
Our primary objective was to create a digital experience that instils confidence in investors while reflecting the dynamic energy of the Yeats team. To achieve this, we developed the tagline &#8216;Unlocking Land, Realising Potential&#8217;, encapsulating the team&#8217;s expertise and commitment to excellence.
The website showcases Yeats&#8217; extensive portfolio, which includes high-end residential properties, luxury hotels, and tech-ready business parks. Designed with user experience in mind, the site offers an engaging and intuitive interface, providing quick access to information on past, present, and future projects.
<div style="width: 1280px;" class="wp-video">
<video class="wp-video-shortcode" id="video-2593-1" width="1280" height="726" loop="1" autoplay="1" preload="metadata" controls="controls"><source type="video/mp4" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2022/07/yeats-website-web.mp4?_=1" /><a href="https://cms-live.seddigital.co.uk/wp-content/uploads/2022/07/yeats-website-web.mp4">https://cms-live.seddigital.co.uk/wp-content/uploads/2022/07/yeats-website-web.mp4</a></video></div>
To bring the visual identity to life, we incorporated subtle animations and interactive elements throughout the website, adding energy and dynamism that mirror Yeats&#8217; forward-thinking approach.
<blockquote>We have really enjoyed working with the team at Steve Edge Design. The brand and web process was very collaborative and we felt supported throughout each stage. We are very proud of our new brand and internally its helped reenergise the team.</blockquote>
<h5>John O&#8217;Neill, Managing Director</h5>
We are really pleased with the results. Take a look at the brand-new Yeats site <a href="https://yeats.com/" target="_blank" rel="noopener">yeats.com</a> or see our <a href="https://seddigital.co.uk/work/yeats/">Yeats portfolio update</a>.

Yeats’ New Online Presence

<h2>We are delighted to announce the launch of a new website for L’Atelier Five, an award-winning design agency based in London and Dubai.</h2>
Specialising in bespoke retail experiences for luxury brands such as Alexander McQueen, Chanel, Cartier, Dior, and Piaget, L’Atelier Five transforms ordinary commercial spaces into memorable and creative brand activations.
Our objective was to develop a high-impact website that showcases L’Atelier Five’s expertise and extensive portfolio, promoting the company to a global market. The site features a striking yet playful colour palette, conveying luxury and making an impact among prestigious clients. Media-rich content, including videos and imagery, presents their visually stunning and complex projects, clearly displaying the unrivalled creative style that defines L’Atelier Five.
The results speak for themselves; within three months of the website’s launch, pageviews increased by 330%, the bounce rate decreased by 34%, average session duration rose by 87% (from 1:13 to 2:24), and organic search traffic grew by 93%.
As a lover of fashion himself, our Founder and Creative Director, Steve Edge was thrilled to work alongside L’Atelier Five as part of the rebrand. Steve said: “L’Atelier Five is definitely one of the most creative companies that I have ever worked with.
<blockquote>&#8220;They have a great reputation for putting an extraordinary stamp on everything they touch and are passionate about delivering a beautiful design, just like everything we stand for here at Steve Edge Design.&#8221;</blockquote>
To see the brand in action, <a href="https://latelierfive.com/" target="_blank" rel="noopener">visit the L’Atelier Five new site</a>.
Want to find out more about how we can take your brand to the next level? Contact us at <a href="mailto:hello@seddigital.co.uk">hello@seddigital.co.uk</a>

Refreshing L’Atelier Five’s Digital Presence

<h2>We are pleased to announce the launch of Cast&#8217;s enhanced website, reflecting their significant growth and future aspirations within the UK construction sector. Our collaboration focused on creating a dynamic, user-friendly platform that showcases Cast&#8217;s expertise and industry leadership.</h2>
The redesigned website integrates mixed media elements, including data visualisations, podcasts, video interviews, and infographics, presenting Cast&#8217;s insights in an engaging and accessible manner. This approach encourages deeper user interaction, with page views increasing by over 200% and average session duration rising from 1:09 to 3:39 minutes since the site&#8217;s launch.
<img loading="lazy" decoding="async" class="alignnone wp-image-3337 size-full" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2021/07/news-cast-branding-website-design.jpeg" alt="Cast's New Digital Offering | News &amp; Insights | SED Digital" width="800" height="450" />
<h3>Supporting Industry Tools</h3>
To support Cast&#8217;s key industry tools—PRiSM 2.0, the PMV Estimator, and the MMC Definition Framework—we developed dedicated microsites. These sections feature clear calls to action and are built on a flexible content management system, allowing for ongoing updates and expansion as the tools evolve.
<blockquote>“We focused on making the site memorable, insightful and interactive. Using Cast’s industry knowledge &amp; data analysis in a playful way makes people want to find out more, view more pages and get more analysis…”</blockquote>
David Freshwater – Digital Director
Recognising the importance of attracting top talent, we designed engaging company culture pages that highlight Cast&#8217;s values, team experiences, and development opportunities. These areas aim to inspire prospective employees who share Cast&#8217;s vision for the future of construction.
Interested to see Cast’s new launch? Check out their site <a href="https://www.cast-consultancy.com/" target="_blank" rel="noopener">www.cast-consultancy.com</a>.
To chat to us about your brand or digital output, give us a call or drop us an email at <a class="" href="mailto:hello@seddigital.co.uk">hello@seddigital.co.uk</a>.

Cast’s New Digital Offering

<h2>We are delighted to announce the launch of a new website for Chris Dyson Architects, an award-winning architecture practice renowned for projects such as the residential conversion of a Cotswolds gasworks, the new café at Crystal Palace Park, and the restoration of Grade II listed buildings at Hyde Park Corner.</h2>
To highlight CDA&#8217;s stunning project photography, we enhanced their existing colour palette with warm, earthy tones that reflect their passion for materiality. We also introduced a new set of web typefaces inspired by their commitment to conservation and meticulous attention to detail.
<img loading="lazy" decoding="async" class="alignnone wp-image-3356 size-full" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2021/03/journal-chris-dyson-architects.gif" alt="A Fresh Website for Chris Dyson | News &amp; Insights | SED Digital" width="800" height="800" />
Understanding that web users often leave a site if it takes more than two seconds to load, we streamlined the website&#8217;s code to eliminate unnecessary bulk. This optimisation ensures that high-resolution images load swiftly, providing a seamless user experience.
We provided the CDA team with comprehensive training on the Content Management System (CMS), including a straightforward manual and virtual sessions, enabling them to effortlessly update projects and publish news stories, ensuring the website remains current and engaging. There is also support for the inclusion of podcasts, videos, statistics, charts and more, offering users a rich and informative experience
<blockquote>“SED have produced a wonderful user friendly and dynamic new platform for our website. Simple to update and beautifully crafted digital architecture, I highly recommend the team to other companies and individuals, they are a pleasure to work with.”</blockquote>
Chris Dyson – Founder
–
Take a look around the new <a href="https://www.chrisdyson.co.uk/" target="_blank" rel="noopener noreferrer">Chris Dyson Architects</a> website.
Interested in improving your digital presence? Contact us at <a class="" href="mailto:hello@seddigital.co.uk">hello@seddigital.co.uk</a>.

A Fresh Website for Chris Dyson

<h2>When CA Ventures, a Chicago-based company, approached us with plans to introduce a new voice into the UK&#8217;s student living market, we faced a pivotal question: How can we create a student living experience with wellness at its core?</h2>
The result was Novel, a concept dedicated to enhancing student well-being. Recognising the pressures faced by today&#8217;s students, we aimed to design environments that alleviate the emotional and physical stresses associated with moving away from home.
<img loading="lazy" decoding="async" class="alignnone wp-image-3397 size-full" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2020/10/journal-where-is-the-love.gif" alt="Transforming Student Living with Novel’s New Digital Platform | SED Digital" width="800" height="473" />
Beyond physical spaces, Novel provides regular social events, on-site mental health support, and a diverse programme of talks covering nutrition, public speaking, and mindfulness, all tailored to address common student challenges. The website was crafted with this in mind; an intelligent search function allows users to find accommodation by property, university, or location, catering to both students and their families. This personalised approach ensures a smooth journey from initial enquiry to move-in day.
To appeal to both domestic and international students, we integrated multi-language functionality into the Content Management System, enabling easy addition of new languages. This feature, combined with a tailored SEO strategy, ensures that users worldwide can access information in their preferred language, fostering inclusive relationships from the outset.
From web development to user experience optimisation, our goal was to create a thoughtful, supportive, and personalised digital platform that embodies Novel’s dedication to student well-being.
Explore Novel Student at <a href="https://novelstudent.com/" target="_new" rel="noopener">novelstudent.com</a>.
For enquiries about enhancing your digital presence, contact us at <a class="" href="mailto:hello@seddigital.co.uk" target="">hello@seddigital.co.uk</a>.

Transforming Student Living with Novel’s New Digital Platform

<h2>Website load speed is crucial for user experience, search engine optimisation (SEO), and conversion rates.</h2>
<h3>Better User Experience</h3>
Slow-loading pages often lead to higher bounce rates and reduced user engagement. Research by Jakob Nielsen identifies three key response-time limits:
<ul>
<li>0.1 second: Feels instantaneous to users.</li>
<li>1.0 second: Keeps users&#8217; thought flow uninterrupted, though the delay is noticeable.</li>
<li>10 seconds: Beyond this, users&#8217; attention wanes, prompting them to seek other tasks.</li>
</ul>
<img loading="lazy" decoding="async" class="alignnone wp-image-3437 size-full" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2020/07/journal-speed-is-important.gif" alt="Why Load Speed Matters More Than Ever | News &amp; Insights | SED Digital" width="800" height="473" />
<h3>Users Spend More Time on Faster Sites</h3>
Modern users expect even faster responses. A 2018 Google study found that 53% of mobile users abandon sites taking longer than three seconds to load. Additionally, Google considers page speed a ranking factor, affecting SEO. Tools like PageSpeed Insights evaluate performance on mobile and desktop, offering improvement suggestions.
<h3>Speed and Conversion</h3>
Conversion rates are also impacted by load times. Notably:
<ul>
<li>Optimal conversion occurs with 0-4 second load times.</li>
<li>The first five seconds of load time significantly influence conversion rates.</li>
<li>Each additional second between 0-5 seconds can reduce conversion rates by an average of 4.42%.</li>
<li>Between 0-9 seconds, each extra second can cause a 2.11% drop in conversion rates.</li>
</ul>
<h3>Key Things to Check</h3>
To find out how your site is performing and to identify how it can be optimised, there are several tools at hand, including <a href="https://gtmetrix.com/" target="_blank" rel="noopener noreferrer">GT Metrix</a> and <a href="https://search.google.com/search-console/about" target="_blank" rel="noopener noreferrer">Google Console</a>. You should also consider the ‘things to check’ which will impact your site’s speed, positively or negatively. These are:
<ul>
<li>Image optimisation: Use appropriate formats and compress file sizes to reduce download times.</li>
<li>Lazy loading: Load content as needed to improve initial performance.</li>
<li>File minification: Eliminate unnecessary data in code to streamline processing.</li>
<li>Server performance: Address factors like application logic and hardware resources to reduce response times.</li>
<li>User tracking: Limit tracking codes to balance data collection with site performance.</li>
</ul>
To wrap things up, let’s have a look at some straight-talking stats around page speed. And in particular, how a one-second delay in page load time impacts your site:
<ul>
<li>11% fewer page views</li>
<li>16% decrease in customer satisfaction</li>
<li>7% loss in conversions</li>
</ul>
<h3>So, how is your website performing?</h3>
Regularly assessing your website with tools like GTmetrix and Google Console can help identify areas for optimisation, leading to improved user satisfaction and better overall performance.
For assistance in enhancing your website&#8217;s load speed and performance, contact us at <a class="" href="mailto:hello@seddigital.co.uk" target="">hello@seddigital.co.uk</a>.

Why Load Speed Matters More Than Ever

<h2>With over 25 years of experience, we specialise in creating tailored digital solutions for the food and beverage industry.</h2>
Our services range from designing engaging websites to developing comprehensive online platforms that showcase products and facilitate effective communication with customers.
<img loading="lazy" decoding="async" class="alignnone wp-image-3470 size-full" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2020/06/journal-personalised-branding.jpg" alt="Digital Engagement in Food &amp; Beverage Sector | News &amp; Insights | SED Digital" width="800" height="475" />
Our diverse portfolio includes projects such as consolidating multiple acclaimed restaurants into a single, user-friendly website, ensuring each business&#8217;s unique identity is effectively represented  by our bespoke art direction and design skills. These have significantly benefited clients, resulting in over 10,000 website conversions and the design of more than 180 menus.
We build websites optimised for functionality across all devices, enhancing user experience and accessibility. Collaborating with clients&#8217; in-house marketing teams, we integrate social strategies into the site, creating a unified and comprehensive digital presence.
Our approach ensures that each client receives a personalised digital package, as unique as their business, effectively conveying their values and services to both current and potential customers.
Interested in how our digital design services can enhance your brand&#8217;s online presence? Contact us at <a href="mailto:hello@seddigital.co.uk">hello@seddigital.co.uk</a>.

Enhancing Digital Engagement in the Food & Beverage Sector

<h2>We all know people love getting something for free, and it is no different in the competitive arena of online sales, where free things have become more important than ever.</h2>
Offering free shipping has become a pivotal strategy for enhancing customer satisfaction and boosting conversion rates, with studies indicating that 90% of online shoppers consider free shipping the top incentive when making a purchase.
<img loading="lazy" decoding="async" class="alignnone wp-image-3477 size-full" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2020/06/journal-optimising-ecommerce-conversion-rates-with-free-shipping-digital-design-animation.gif" alt="Boosting E-commerce with Free Shipping | News &amp; Insights | SED Digital" width="400" height="270" />
The impact of free shipping on consumer behavior is significant. Over half of the transactions from leading global retailers include complimentary delivery, highlighting its importance in the e-commerce landscape. Additionally, 63% of consumers join loyalty programs primarily to access free shipping, and 50% are willing to accept longer delivery times if it means avoiding shipping fees.
Conversely, unexpected shipping costs can deter potential buyers, with 41% abandoning their carts due to higher-than-expected fees. This phenomenon is linked to the &#8220;pain of paying,&#8221; where customers experience discomfort when asked to pay for services like delivery, even when they recognise the value.
Implementing free shipping can lead to several benefits for online retailers:
<ul>
<li>Increased Order Value: Orders with free delivery average 30% higher in value than those without.</li>
<li>Enhanced Customer Loyalty: Offering free shipping can convert one-time visitors into repeat customers, fostering long-term relationships.</li>
<li>Reduced Cart Abandonment: Eliminating shipping fees addresses a common barrier to purchase completion, encouraging customers to finalise their orders.</li>
<li>Higher Average Revenue Per User (ARPU): Customers may add extra items to their cart to meet the minimum spend required for free shipping, thereby increasing ARPU.</li>
</ul>
As digital design experts, we understand the importance of strategic decisions in building your e-commerce website. Integrating free shipping into your business model can significantly enhance your digital marketing strategy and overall customer experience.
If you&#8217;re interested in refreshing your e-commerce site and optimising your conversions, contact us at <a href="mailto:hello@seddigital.co.uk">hello@seddigital.co.uk</a> to discover how SED Digital can elevate your e-commerce site to the next level.

Boosting E-commerce with Free Shipping

<h2>At SED Digital, we love collaborating with clients in the architectural sector to promote their services, showcase their success stories, and strengthen their digital presence.</h2>
We value the diversity of the sector, whether it&#8217;s creating responsible timber-based designs or developing urban landscapes in South East England. Our tailored approach ensures we understand each client’s mission and expertise, allowing us to present their work effectively to the right audiences.
<img loading="lazy" decoding="async" class="alignnone wp-image-3486 size-full" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2020/06/journal-sharing-the-successes-of-our-architecture-clients-design-agency.gif" alt="Architectural Excellence Through Digital Design | News &amp; Insights | SED Digital" width="800" height="475" />
With over 20 years of experience, we specialise in crafting digital platforms that communicate complex projects and ideas in an engaging and visually compelling way.
Beyond web design, we provide a range of digital services, including copywriting, social media integration, SEO, and HTML email campaigns. These offerings ensure our clients have a strong and cohesive online presence, driving engagement and expanding their reach.
To discover how our digital expertise can elevate your online presence, contact us at <a href="mailto:hello@seddigital.co.uk">hello@seddigital.co.uk</a>.

Architectural Excellence Through Digital Design

<h2>We are pleased to announce the launch of a new website for James &amp; Taylor, specialists in terracotta cladding and metal facades.</h2>
With over 30 years of experience, they have contributed to iconic structures such as London&#8217;s Tate Modern and Birmingham&#8217;s Selfridges store.
<img loading="lazy" decoding="async" class="alignnone wp-image-3496 size-full" src="https://cms-live.seddigital.co.uk/wp-content/uploads/2020/06/journal-a-new-website-for-james-and-taylor.jpg" alt="James &amp; Taylor’s New Digital Platform | News &amp; Insights | SED Digital" width="800" height="540" />
Our objective was to develop a sleek, user-friendly platform that effectively showcases their extensive portfolio. The website features intuitive navigation and galleries that highlight the visual impact of their projects.
Detailed product and service pages present technical specifications with clarity, ensuring information is accessible to all users. Additionally, we&#8217;ve incorporated features that facilitate easy communication with the James &amp; Taylor team.
We take pride in delivering a digital platform that reflects James &amp; Taylor&#8217;s ethos and achievements.
For insights into enhancing your online presence, contact us at <a href="mailto:hello@seddigital.co.uk">hello@seddigital.co.uk</a>.

James & Taylor’s New Digital Platform

<h2>We are delighted to announce the launch of a new website for Beaumont &amp; Fletcher, renowned creators of bespoke furniture and couture furnishings.</h2>
Beaumont &amp; Fletcher craft timeless furniture, mirrors, and lighting, as well as couture cushions and fine fabrics. Their designs are featured in everything from traditional country homes to modern apartments and have even been showcased in Hollywood films such as Aladdin, Beauty &amp; the Beast, and Anna Karenina.
Since its founding in 1989 by John Crowell, Beaumont &amp; Fletcher has built a reputation for exceptional craftsmanship and elegance and it was our goal was to develop a clean, elegant site that lived up to it.
<h3>A media-rich website</h3>
We designed the website to facilitate easy creation and presentation of media-rich content, allowing the designs to speak for themselves and highlighting the diversity of Beaumont &amp; Fletcher&#8217;s products through dedicated Collections and Galleries sections. These areas not only showcase the luxurious lifestyle associated with the brand but also guide users toward further product exploration.
<h3>Bespoke interactive pages</h3>
Each product page is highly bespoke and interactive,pecific product type. These pages encourage users to explore related products, pages, and collections, providing an intuitive and engaging browsing experience.
The website provides detailed information and rich visuals that capture the craftsmanship and meticulous attention to detail synonymous with Beaumont &amp; Fletcher. This thoughtful approach instils confidence in users and underscores their reputation as leaders in luxury design.
We’re extremely proud of the Beaumont &amp; Fletcher website and were thrilled to receive some great feedback from Jana, Owner and Creative Director.
<blockquote>“I would like to thank the SED team for creating such a beautiful website for us. It is looking great, and I am very excited to share it with our clients”, Jana said.</blockquote>
Take a look at the beautiful new <a href="https://www.beaumontandfletcher.com/" target="_blank" rel="noopener noreferrer">Beaumont &amp; Fletcher website</a>.
For more information on how we can enhance your digital presence, please contact us at <a href="mailto:hello@seddigital.co.uk">hello@seddigital.co.uk</a>.

Beaumont & Fletcher: Showcasing Luxury in the Digital Space

<h2>GlobalData, a leading data company, plays a significant role in the digital arena, providing insights that support businesses and contribute to global efforts, including those against challenges like COVID-19.</h2>
We had the privilege of collaborating with them to enhance their digital presence. As they expanded into new sectors, they sought to maintain trust within their core industries while appealing to a broader audience. Our task was to develop a digital strategy that communicated their extensive expertise across various markets.
Our approach involved creating a cohesive online platform that effectively showcased GlobalData&#8217;s comprehensive services. By implementing intuitive navigation and integrating advanced data presentation tools, we ensured that users could easily access and interact with the information relevant to their needs.
Collaborating with a global leader like GlobalData was a rewarding experience. Their decision to partner with us underscores our shared commitment to excellence in digital solutions.
We take pride in our work and its impact. If you&#8217;re looking to elevate your digital presence, contact us at <a href="mailto:hello@seddigital.co.uk">hello@seddigital.co.uk</a>.

GlobalData’s Revamped Website

<h2>The advent of 5G technology heralds a transformative era for digital design, offering unprecedented speed and connectivity.</h2>
With data transfer rates up to 100 times faster than 4G and significantly reduced latency, 5G enables more ambitious and immersive web experiences.
Web developers can now seamlessly integrate high-resolution 4K videos and rich media into websites without compromising performance. This advancement allows for more dynamic and engaging content, enhancing user interaction and satisfaction. Moreover, 5G facilitates the extensive use of augmented reality (AR) and virtual reality (VR) in digital platforms. Industries such as property development can offer virtual tours and interactive experiences, providing users with a deeper understanding of products and services.
The improved connectivity that 5G offers also supports real-time communication and the sharing of complex design files, streamlining workflows and fostering innovation, enhancing team collaboration remotely and across different regions.
As 5G technology continues to roll out, it&#8217;s essential to approach its integration thoughtfully; develops should consider the current accessibility of 5G to ensure inclusivity and avoid alienating users in areas where the technology is not yet available.
In summary, 5G presents exciting opportunities for digital design, enabling more interactive, immersive, and efficient user experiences. As this technology becomes more widespread, it will undoubtedly redefine the possibilities within the digital landscape.
For insights into leveraging 5G in your digital strategy, contact us at <a href="mailto:hello@seddigital.co.uk">hello@seddigital.co.uk</a>.

5G: The Future of Digital Design

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