Helping Beaumont & Fletcher launch a Winter Sale

When Beaumont & Fletcher, a luxury interiors brand renowned for their bespoke furniture and fabric designs, approached us to help them launch an exclusive sale, we knew the project required a tailored approach.

The challenge? To create a preview page on their WooCommerce platform, accessible only to an exclusive few of their customers for a few days before the wider winter sale launch. This page needed to display a curated selection of sale items and align with the brand’s elegant aesthetic.

We undertook bespoke theme development to enhance their WooCommerce platform, allowing for a set of products to be shown via a unique URL shared with Beaumont & Fletcher’s targeted mailing list. This ensured the exclusivity of the sale and created a sense of VIP access for their most loyal customers. Our team created a mechanism for Beaumont & Fletcher’s team to easily assign sale items to the preview page. By customising WooCommerce’s product query functionality, we ensured the page displayed only the selected items, maintaining full control over the sale offerings.

Beaumont & Fletcher’s hidden sale preview not only delighted their loyal customers but also strengthened their relationship with their core audience. The seamless integration of the preview page into their WooCommerce platform made it easy for their internal team to manage the sale while ensuring a flawless customer experience.

With so many moving parts, it was great to see the preview and sale pages launch so smoothly. We love extending the functionality of these e-commerce platforms to help our clients build better relationships with their customers.

David Freshwater – SED Digital

By combining technical expertise with a deep understanding of their brand, we helped Beaumont & Fletcher create a standout digital experience that drove sales and reinforced customer loyalty.

If your business is looking for a tailored solution to elevate your e-commerce platform, we’d love to help. Get in touch today!