The Ray, a modern development on Farringdon Road, required a website to reflect its architectural focus on light and creativity. We delivered a tailored platform with interactive features and design elements inspired by the building’s structure, creating an engaging digital experience.
When it came to the website, we studied the architectural model of the building, and began to sketch out the types of shadows and light patterns that would form as a result of the building’s architecture. We then worked these sketches up into web designs, and applied them across the site.
The site was built with an emphasis on playfulness and interaction, bringing The Ray experience to life for users. During the launch, we supported the client throughout the process, sending out HTMLs and receiving great customer feedback as a result.
