Cast’s New Digital Offering

We are pleased to announce the launch of Cast’s enhanced website, reflecting their significant growth and future aspirations within the UK construction sector. Our collaboration focused on creating a dynamic, user-friendly platform that showcases Cast’s expertise and industry leadership.

The redesigned website integrates mixed media elements, including data visualisations, podcasts, video interviews, and infographics, presenting Cast’s insights in an engaging and accessible manner. This approach encourages deeper user interaction, with page views increasing by over 200% and average session duration rising from 1:09 to 3:39 minutes since the site’s launch.

Supporting Industry Tools

To support Cast’s key industry tools—PRiSM 2.0, the PMV Estimator, and the MMC Definition Framework—we developed dedicated microsites. These sections feature clear calls to action and are built on a flexible content management system, allowing for ongoing updates and expansion as the tools evolve.

“We focused on making the site memorable, insightful and interactive. Using Cast’s industry knowledge & data analysis in a playful way makes people want to find out more, view more pages and get more analysis…”

David Freshwater – Digital Director

Recognising the importance of attracting top talent, we designed engaging company culture pages that highlight Cast’s values, team experiences, and development opportunities. These areas aim to inspire prospective employees who share Cast’s vision for the future of construction.

Interested to see Cast’s new launch? Check out their site www.cast-consultancy.com.

To chat to us about your brand or digital output, give us a call or drop us an email at hello@seddigital.co.uk.